When new (big) ideas are introduced, there are first a few prerequisites. There must be a business case. When we plan few years ahead, the idea must be profitable. Forecasted amount of revenue must exceed the direct development costs and the future maintenance costs. We also need to analyze roughly the size of the effort and amount of resources needed. Checking the time criticality and whether we have the capacity to squeeze the job through our pipeline in time are essential factors. It's also practical to check if the idea is in line with our strategy in general.
When all necessary groundwork analysis is done, our Portfolio Managemenent Team will make either a Go or No-Go decision. If the idea is approved, it will be added to a product Roadmap and scheduled for development. At this stage the idea is called Roadmap Theme. In SAFe the corresponding term is Epic.
The Roadmap Themes enter development through Release Planning (PI Planning). They are broken down into pieces that can be implemented within our release cycles and formed into JIRA Epics. After that the Scrum teams will further refine the Epics into Stories and tasks. Then they will work on them in an iterative and incremental fashion in Sprints.
Then comes the part that SAFe (to my knowledge) doesn't answer anymore. As in Scrum, there are lots of activities left for the organization to figure out. Also for releasing, there's usually a lot more than creating the software package. Even if you have managed to get your act so well together that you are practicing Continuous Delivery or Deployment (which we are not), you still need to communicate with your customers. People don't like surprises. Even if the changes are improvements, many times people will get pissed if they didn't know about the changes or asked for those.
For me the final touch for releasing are the accompanying activities. Do we have the marketing materials ready? What do we tell the customers? How do we sell them, whats the story? Sometimes we might need to train people. Or the very least we need to let the customers know about what they will get. And we need to distribute the same information internally. Otherwise communicating the new added value might be really difficult.
Product or solution might be only one layer inside a big onion. For some companies it's even relatively tiny compared to all other things. For example Supercell uses over 400 M$ on marketing. I don't think the budget for game development was anywhere near that sum.
In practice (in our setup) all these different activies for an Epic should be lead by Product Manager. S/he isn't the one who should do everything, but make sure they happen. As a Release Train Engineer and Value Chain Owner I try to ensure this happens. It is maybe worth mentioning that through SAFe, the activities related to writing software are rather well formulated and established. The cadence based thinking still needs to be implemented for these other activities.
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