I have read multiple blog posts
about how bad it is to set annual targets and even worse to tie them to
monetary rewards. I agree with most of those writings. But still I find myself
motivated by targets.
Maybe this depends
on how the targets are set. I see a sales budgets as a suboptimal
solution (for the company). As a salesman, why on earth would you care how much it costs to develop something
you sell? Even if it doesn't exist yet. And you can even give the customer a big
fat discount. It's anyway better for you to close the deal than not to.
For sales teams I'd definitely like
to have some targets that take into account the overall situation of the
company better, the big picture. In addition to the money received from the
customer, also the amount of work needed to deliver the product should be taken
into account. Preferably the sales bonuses would be counted AFTER the product has
been delivered and measured how much the sale really affected the bottom line of the
company.
But let me get back
to those individual targets that I was excited about. I can openly admit
that I have plans for the future. In my role I get to actually affect the
operations in my company rather much. I have a vision how I’d like to see
things happen. And I spend a lot of effort to make that vision come true.
Then let’s say this vision is well in
line with the overall company vision. Both aim to make the company profitable
while delivering high quality and desirable products for the customer. In this
case I see the target setting as a win-win deal. My internal ambition and the
benefit of the company go hand in hand. That's why I have a good feeling that we will both will
help each other out.
In short my message is: targets
aren’t bad. They are like chainsaw. You can use one to cut trees or for a
massacre. Let’s hope the chainsaw is in good hands.